This celebration gathered around 700 carefully selected guests at the Ljubljana Exhibition and Convention Center, including business partners, media, renowned celebrities, and influencers from the four corners of the world. The entire event unfolded in a sophisticated, bright, and festive setting.

The evening and the fashion show were enriched by artistic performances from well-known musicians and dancers, with an atmosphere elevated by live music that encouraged conversation and moments of networking.

At the heart of the event, the “I am Lisca, Living my Life” runway show unveiled the new Spring–Summer 2026 collection. Lisca’s models walked the runway one after another, showcasing both the brand’s iconic pieces and its contemporary SS26 designs in delicate tones, complemented by fashion accessories that highlighted the spirit of the event. Many well-known personalities also joined the models on the runway, wearing the new creations and conveying a powerful message to all women: just like Iris, Ula, Nina, Tijana, Vanja, Olja and Hana, “we can all be Lisca.”

Maja Ratajc, Lisca’s creative director, summed up the runway show with these words:
“It is the story of a modern, confident woman who lives by her own rules; sometimes relaxed, sometimes playful, she can be unique and determined, or dramatic and sensual… but always true, authentic, and feminine. Lisca is a brand that aims to empower women through its collections. Thanks to the perfect fit of our lingerie, we provide comfort and confidence for every body type. Our values go beyond fashion: they express a true art of living, embodied in our slogan ‘Living my life,’ which is also the title of the runway show.”

During this anniversary evening, Luka Južna, Lisca’s Chief Executive Officer, emphasized:
“There is a particular kind of confidence that comes from the feeling of wearing something exceptional with Lisca. It is a quiet power that no one sees, but everyone feels. It is the essence of living life by your own rules, nourished by inner strength. That is why we create lingerie for every moment in a woman’s life: for mornings when no one is looking, for evenings when all eyes are on her, for the confidence that comes from within. Lisca is a promise of freedom, quality, beauty, and success, and we are here to uphold it.”

On this occasion marking 70 years of creativity, quality, and timeless elegance, Luka Južna also thanked business partners, collaborators, and everyone who has contributed to strengthening the brand’s heritage and shaping its new vision.

Founded in 1955 in Sevnica, Lisca is today an internationally recognized name in lingerie and swimwear. With its innovative design, perfectly tailored fits, and timeless style, the brand blends tradition and modernity across its collections of lingerie, swimwear, nightwear, and homewear, all synonymous with sophistication. Lisca is now present in 40 countries and employs more than 700 people (Lisca Group), including 160 at its Sevnica headquarters.

To mark its 70th anniversary, the brand also unveiled a new visual identity and a refreshed logo featuring its iconic fox motif, symbolizing intelligence, adaptability, and elegance—values that have shaped Lisca’s history.

In the photo, the Južna family, owners of Lisca.